Seventh Generation is an award winning manufacturer of non-toxic, environmentally safe products. 

Our friends at Wise Bread are always raving about this company, so we were pretty excited when they announced their new creation:  A stylish Eco-Diaper Bag.  It has a lot of fancy features including:

  • Designer upholstery fabric made out of 100% post consumer recycled beverage bottles
  • PVC-free waterproof liner
  • Plenty of detachable pockets and tethers
  • Each bag will contain $100 worth of eco-friendly treats
  • 100% of profits donated to the non-profit organization Healthy Child Healthy World

goodie bag    unpacked bag

Healthy Child's CEO Christopher Gavigan was nice enough to talk to us about the creative process behind the bag's design, as well as other important topics such as:

The Wee Generation Eco-Diaper Bag was developed with a lot of input from actual parents.  What were some of the most popular requests by parents that were included in the final design?

I heard that parents wanted something easy, accessible, and functional.  Style was important, but it was about practicality – like plenty of pockets, a changing pad, the comfort of the strap, the durability of the fabrics, insulated bottle/food areas, easy access to areas with one hand, etc. 

All these are design elements you’ll find on this bag.  Truly, you won’t find one that has more thought and design brainpower behind it.  And then all the PLUSES – eco-friendly, recycled materials, washable, luxurious, beautiful, and philanthropic! 

inside bag

For busy parents who can only spare a few hours a week to make changes in their lifestyles, what are some of the easiest things they can do today that will make the greatest positive impact in their family's lives?

In our new book – Healthy Child Health World, we outline so many great opportunities to have positive impacts, reduce toxins, benefit our children’s (and family’s health) and improve our environmental impact. 

The book is all about clear information, with just the right amount of science and experts, and then immediately leading you to practical, daily solutions that are cost-effective and actually doable.  We all live busy lives, so is the definitive resource guide for everyone who loves or knows a child. 

It’s about better information for better health…and you get to improve the planet’s health while you at it!

Here are some examples:

  • Adopt a No-Shoe Policy for your home.  By simply taking off your shoes at your doorstep – it will prevent 80% of the dirt, grime, bacteria, pesticides, etc in your home that is tracked on the bottom of your shoes.
  • By opening up windows and doors, you can significantly clean up and reducing toxins in our air.  Asthma is the #1 reason for absenteeism in schools, so taking an active part in reducing indoor air pollution and flushing fresh air in your home is important.  A green plant in the corner of your home can also detoxify and purify the air too.
  • Try to have everyone in the home (especially kids and pregnant women) eat organic foods as much as possible – it’s more nutritious, healthier for your children, and much better for the health of the planet.  The investment in our health and wellness will far outweigh the bit more of cost on your market bill.
  • Our grandmother’s were the best (and safest) home cleaners – they used simple items like baking soda, white vinegar, water, lemon juice, and a drop of peppermint oil for scent.  Simple, safe, more economical, and just as effective!  And if you’re not up for making them, look for the non-toxic varieties (found in every Supermarket Near You) that disclose their ingredients clearly on the label – I compliment Seventh Generation for being a leader in this area.


What are the most dangerous products in the home?  

Pesticides and insecticides are known to be quite toxic as well – warning labels like “danger” and “keep out of reach of children” are on their for a reason.  Opt for non-toxic solutions – chalk holes, make sure screens are in good shape, remove food sources, and look for non-toxic varieties, like Eco-Smart.

What are some of the products that are not as dangerous as the media has lead us to believe (i.e. over-hyped dangers)?

Honestly I am pretty up to date and the ones that are getting “hyped” to use your word are getting the ink for good reason.  Like BPA – an ingredient in plastics, particularly in baby bottles and reusable water bottles. 

Very credible science is showing growing data about how this ingredient is unsafe, especially for children.  I commend people like the entire country of Canada, Walmart, Target, and many others for removing products that have BPA in them from shelves.  If the science is there, why should we wait and experiment on our children and ourselves. 

Let’s take the “better safe than sorry approach”.  This is preventative, precautionary action this is so important for families, industry, and legislation to adopt.

What are some good ways to teach younger children about environmentalism and conservation?

The # 1 way to teach is to lead by example.  Demonstrate your passion, follow through, take advantage of teachable moments, and take the time to listen. 

Children are more intuitive and wiser than some folks give them credit for.  Also, give them experiences where they can get their hands dirty, explore nature, and witness wildlife and wild spaces – the magnitude and frequency of those experiences will drive them to want to participate and protect these environmental spaces. 

And finally, let them know we are all part of the system – we are all interdependent on each other.  The teachings of John Muir are great stories for kids on this subject.

design notes

The notes used during the bag's design process


All the profits for the Wee Generation Eco diaper bag will be donated to Healthy Child.  Can you tell us a little bit about the specific projects your organization will be supporting with that money in 2008?

This is incredibly generous – and it’s our goal to reach all parents with children.  Our national campaigns and educational efforts touch many media channels and communications outlets (like TV, radio, online, mobile) to help parents learn more and then take direct daily action on behalf of their child’s health. 

Healthy Child Healthy World also supports protective policies and national advocacy work – like the new Kids Safe Chemicals Act and the Nationals Children’s Study.  We also realize that parents would do anything for their child, so once we find the unique ways to reach them – like partnerships with WebMD or FAO Schwarz - we deliver hopeful, credible, assuring information that parents act upon. 

We are renovating an online 3D virtual home where everyone can go and “walk-through” a home just like yours to learn about potential health hazards, how to minimize them, and what to buy in the future.  Please visit our site to learn more about our national efforts to keep all children safe and healthy.

bag design team

The bag's design team hard at work.