A study commissioned by the AICPA shows that for every dollar of assets owned by 25-34 years old in the United States, they are carrying 70 cents worth of debt.

I'm sure you've seen the commercials with "spokespig" Benjamin Bankes, trying to spread the word and remind everyone to feed your piggy bank.

Feedthepig.org was created to provide tools and information to help young adults proactively change their spending habits. These tools provide young adults with a reality check while empowering them to take simple actions to change their behaviors regarding money to start saving today. 

Feed the Pig offers lots of cool stuff:


  • Pick a personality similar to yours in Me Save? Then choose a set of spending habits you want to change or break and find out how much you can save over a month, a year or even 35 years!
  • Sync your Feed the Pig profile with Facebook or your iGoogle Homepage to track what you can save over time.
  • Find out how much you can save no matter what course your life takes in the 5% Challenge.
  • Take a quiz to see how well you understand the psychology behind our saving and spending habits.
  • Get savings tips, which you can rate and comment on.
  • Talk to others about how they “Feed the Pig.”
  • Watch and listen to Feed the Pig TV and radio ads.
  • Learn a ton more about saving through our Resources section and our companion site, 360financialliteracy.org, which has advice for people at all stages of life.

Feed the Pig is part of a national campaign sponsored by the AICPA and The Advertising Council to encourage and help Americans aged 24-34 to take control of their personal finances.

To help spread the word, they sent us 6 prize packs to give away to Parenting Squad readers. The prize packs include a piggy bank, stress ball, key chain, and weepul, all inspired by “spokespig” Benjamin Bankes.

Help spread the word by leaving a tip for young adults to save money, and be entered to win a prize pack!  Drawing ends on July 20. Only open to U.S. residents aged 18 and over, void where prohibited. Only one entry per person will be counted.

This contest has ended. Winners will be contacted shortly.

Congrats to our winners: Erma,  Margaret Smith, Katiea, Judy, Helen S., and Kathy Scott!