For the first time in my life, I'm a little sorry I've never purchased a Baby Einstein DVD. If I had, I could now get my money back and make Disney eat a little crow in the process.

In the wake of a recent FTC finding, The Campaign for a Commercial Free Childhood has persuaded the media giant to offer a full refund to parents who purchased Baby Einstein DVDs under the mistaken belief that the DVDs would make their babies smarter.

Those ubiquitous, cute DVDs always made me feel slightly inferior and queasy at the same time. Of course I was secure in my knowledge that what my kids needed as infants was a lot of sunshine, milk and snuggling. But the packages are so cute! The warnings about what will happen if my toddler isn't playing Mozart and speaking three languages before preschool starts can seem so dire!

I avoided the DVDs by simply not watching TV with my kids. Toys and books with the Baby Einstein logo showed up under the Christmas tree for years. I confess to throwing many of them away. Not because I am so holy and pure when it comes to branded toys. My kids have piles of Legos and Dora paraphanalia reigns supreme around here. I threw them away because after a few weeks the batteries would go haywire and I wouldn't be able to figure out how to operate the toy in a way that resembled fun. Soon they were just boring, albiet colorful, paperweights.

So my kids have grown up without the "benefit" of any early genius-making toys or videos. A benefit even Disney now admits simply does not exist.

In fact, the American Academy of Pediatrics recommends no screen time for children under age 2, and no more than one hour a day for children over 2. Kids need physical activity, creative free time and interactions with caring adults to thrive. No DVD can give them any of those things.

If you do have a Baby Einstein DVD in your possession, you can return it to Disney now for a refund. You can put those dollars toward something really educational, like a day at a state park or a good book. To learn more about how to participate in the refund, and how to raise commercial-free kids, visit the CCFC.